BRIEF/ OBJECTIVE
To reframe the perception of the WNBA by highlighting the league’s unmatched emotional intensity, passion, and authenticity — shifting focus from comparison with the NBA to the unique value the WNBA brings. The campaign aims to deepen emotional connection with existing fans, challenge outdated narratives among skeptics, and attract a new generation of culturally aware, emotionally invested sports fans who are looking for something real in the game.
INSIGHT
“People say the WNBA isn’t as entertaining as the NBA — but they’re not watching what really matters: the heart, the hustle, the fight.”
IDEA
The idea behind the designs is to shift the focus from spectacle to substance — to reframe the WNBA not as “less than” the NBA, but as something uniquely powerful in its own right. Rooted in the insight that people overlook the league by judging it through the wrong lens, the visuals are built to spotlight the raw emotion, relentless intensity, and unapologetic passion that define the WNBA. Every image, every word — from “Feel the Passion” to the gritty, cinematic textures — is crafted to immerse the viewer in the realest part of the game: the heart behind every play, and the fight in every athlete.
Feel The ______ Campaign
This ad campaign highlights the other great qualities that can come from the WNBA. From having intense moments to letting it all go and showing some emotion. These executions go through some of the toughest moments that can happen in the W. Please scroll and enjoy some of the art I’ve done.
