BRIEF/OBJECTIVE
Inspire Canadian coffee drinkers to be their own barista by making their own coffee with a Keurig.
INSIGHT
Keurig enables coffee after dark.
IDEA
Based off the insight, Keurig enables coffee after dark, the idea that I’ve come up with was having the ability to have cafe quality coffee at home past coffee shop hours. What if we can enjoy a cup of cappuccino just like your local barista can make when everyone is asleep with a click of a button.
Enjoying a cafe quality beverage is possible wherever you are in your house while doing whatver you want. The limits are endless and it is up to you where your next adventure begins.
Brewed Wherever Whenever
Something that compliments cafe quality beverages is cafe quality music, therefore I designed a Keurig x Spotify collab when consumers are able to dowload the exclusive playlist from Keurig.
Keurig & Chill?
Heavy inspiration from LED signs on cafe windows is what helped me design the first out of home artwork. This specific artwork was designed to be placed outside several cafes to help consumers realize Keurig is there for them after hours.